Recognized leader implementing marketing and business development programs for small, medium and large companies.
- Leadership to build strong and effective teams.
- Certified Public Accountant with a strong background in financial analysis.
- Experienced in business development, from origin to guidance on growth opportunities.
- Developed creative and innovative marketing campaigns for major accounts. Utilization of multi-media, market research and data analysis results in winning strategies.
- Applied production and manufacturing expertise to create best value for client marketing programs; implementing successful data-driven direct mail and email programs and strategic branding.
- Managed large venue exhibitions, concerts and athletic competitions. Created STEMFEST event from concept to completion with attendance of 9,000+.
- Contract negotiations, improved facility management and re-branding program of Daytona Stadium resulted in contracted national and state level sporting events, rentals and increased stadium attendance per event.
Strategic partnerships for cross-market opportunities
- Real world applications for multiple market life cycles
- Development and implementation of a National Webportal Procurement System for Fortune 500 company.